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Hoosier United Methodist News Archives
| Hoosier United Methodist News |
January 2002 |
Igniting Ministry update
Billboard at Ground Zero
The UMC is giving the people of New York and the world a pastoral message of reassurance and hope, of the strength of community and our strong belief in the value of prayer. Igniting Ministry has placed a 45-foot tall spectacular billboard in the Wall Street district of Manhattan, just two blocks from the fallen Twin Towers.
The billboard will be in place for at least three months and will be viewed by over 600,000 people a day. The message, "fear is not the only force at work in the world today" has been designed to coordinate with the recent CNN flight of spots using the breaking news "Amen" television spot.
Initial results show campaign is working!
For the first time in our denomination's history, the UMC has messages in the media that are helping form favorable awareness and creating a willingness to attend our 36,000 congregations. UMCom is excited to announce the first year's top line results from our independent media-tracking firm. The results are very positive. The independent media tracking firm conducted over 1250 random telephone interviews in five test markets and tested first time attendance figures with 100 test churches in the same markets. The test markets were located in each of the five jurisdictions: Raleigh/Durham (Southeast), San Antonio (South Central), Portland (Western), Baltimore (Northeast) and Indianapolis (North Central).
The United Methodist Church achieved a very high rate of recall even after only one month of the national component of the Igniting Ministry campaign. Unaided and aided recall was 14 percent of the full sample, coming in second only to the Mormons (18 percent), who have been running TV ads for over 22 years. That's an increase of 8 percent from just last year. 75 percent of the respondents felt messages were believable and more than one-third of the respondents (35 percent) reported an overall favorable attitude toward the UMC. Although the events of 9/11 have skewed our first time attendance figures for September in our 100 test churches, the results there are very positive with an average increase in first time attendance of 108 percent over 2000. The full report of the market testing firm will be available online by mid-December and more information will be released.
Campaign guidebook free!
You asked for it, and here it is. We have assembled in one book all the information about the campaign, including technical tips on how to work with the advertising on the CDs in the Planning Kit. The Igniting Ministry Guidebook is included free with your first issue of ToolKit 1-2-3 when you purchase a subscription by Dec. 31. In it, you'll get over 50 pages: campaign theology; strategy: using the common language of television; who is it we are trying to reach?; customization instructions for advertising; graphics standards and technical information; every aspect of the campaign is covered
To order ToolKit 1-2-3 call the product store at 877/281-6535 or order online at www.ignitingministry.org .
Last updated on January 14, 2004