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Hoosier United Methodist News Archives
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March 2006 |
University of Indianapolis adopts nickname
Goodbye 'U of I,' hello 'UIndy'
The university is phasing out references to U of I in favor of UIndy. |
In 1986, Indiana Central University became the University of Indianapolis, firmly establishing its relationship to its home city and The United Methodist Church. Now, 20 years later and with even deeper partnerships in the community, the university is reinforcing that connection by adopting "UIndy" as its nickname.
"For years, the University of Indianapolis has been referred to informally as 'U of I,'" noted Marketing Director Joseph Solari. "That shorthand has created ambiguity, with people wondering if we're the University of Illinois or Iowa, and even confusing us with IU and IUPUI."
The university is phasing out references to U of I in favor of UIndy, for which a special logo has been developed for merchandising and athletics.
"We've been working to create a consistent image for the university, and now is the time to extend that to our informal name," Solari said. "UIndy is distinctive and appropriately reflects our close ties to the city."
For example, the university is involved extensively in the Fountain Square neighborhood, particularly in health care and arts outreach. The Center for Aging and Community, located in Fountain Square Center, is active statewide on age-related workforce issues and social services for the elderly. In addition, the university's Center of Excellence in Leadership of Learning is working closely with public and private schools, and the mayor's office, to transform elementary and secondary education in the city.
Also, the School of Business is engaged in workforce development through many initiatives, including its Institute for Emerging Careers, which is working with business and industry to develop curriculum and internships in emergent fields.
For more information about UIndy, log on to www.uindy.edu.
Last updated on 25 Apr 2008